Maharaja Trading Company is a premium bicycle brand specifically designed for the Indian market. Developed to meet the highest quality and specification standards, Maharaja Trading Company products match world standards.

Under the guidance of Mr. Isher Singh, the company was established in 1958 at the heart of Ludhiana. He envisioned a business that created excellent quality products at economical prices while maintaining ethical business practices, which has since been carried forward by Surjit Singh and now Arvinder Singh. 

What started as a trading business dealing in pedals, seats, brake shoes, etc. Eventually transformed into the manufacturing of one-of-a-kind kids cycles in 2018.

As part of our heritage, we are committed to providing products and innovative solutions of high quality at reasonable prices to help improve the health and lifestyle of our society.

Mission Statement:

Our mission is to bring joy to people’s lives by transforming the way they move. In addition to providing top-notch quality products, we are also affordable, which helps us realize our goal of scaling across India.

Vision Statement:

Discover, develop, and revolutionize the bicycle manufacturing industry by incorporating high-end technology and moving toward automation in order to improve productivity, quality, and consumer experience.